Discover More About Our Dependable Interior Design Company
Accomplished and globally experienced retail design and brand development executive with 25+ years leading the creation, strategy, and rollout of national and international retail environments. Adept at transforming creative concepts into scalable, profitable, and operationally sound brand experiences that drive measurable results.
Known for bridging creative and analytical disciplines — aligning design intent, merchandising strategy, and procurement execution to deliver unified brand environments.
-Brings a unique dual perspective from both brand-side leadership(Calvin Klein, Michael Kors, Tommy Hilfiger, Kate Spade, Marc Ecko, Phat Farm, Baby Phat, Oved Group) and vendor/manufacturer operations (Ontario Store Fixtures, VIRA Insight, LogicSource, Provincial Store Fixtures, Pacific Northern, ByKate Agency, The Fixture Zone)
Combines technical design, construction, and sourcing fluency with creative direction, visual merchandising, and marketing expertise. Recognized for leading large-scale rollouts, complex budgets, and diverse cross-functional teams across global markets.
Core Strengths:
- Retail Concept Development
- Brand Strategy
- Store Design & Planning
- Creative Direction
- Construction & Procurement Management
- Global Rollouts
- Visual Merchandising
- Fiscal Oversight
- Leadership & Team Development
Brand Development Retail & Environmental Design
- Brand creative strategy, positioning, and identity evolution
- Store concept development and prototyping
- Store planning, fixture design, and vendor management
- Design management for new markets and categories (products/materials)
Creative Direction: Designing retail fixture product-specific brand concepts, sketching, product merchandising, planogram, capacity standards, product and department flow, floor set standards, seasonal promotional sets, and product delivery information. Extensive experience authoring Visual Merchandising guidelines to plan-view fixture layout/road map of display set within tiered doors (Flagship, A,B,C ), including photo shoot at regional store with prototype SP/SU/FA/HO reset collateral materials.
- Extensive experience in fixture design and engineering, CAD interpretation, fixture program expert, project management, drawing review, redlines, prototype review, shop-in-shop program planning, rollout coordination planning, negotiation of millwork and GC packages, inventory management, analysis, procurement of display elements, direct overseas production, container planning, and logistics to final implementation and installation. Acute communicator of project details including project risk management.
Project Types:
- Retail Stores
- Shop-in-Shops
- Flagships
- Pop-Ups
- Windows
- Showrooms
- Trade Show Exhibits
- Freestanding Fixtures •
- Building Exteriors
- Hospitality Environments
- Institutional Interiors
- Corporate Offices
- Display & Merchandising Systems
- Seasonal & Promotional Programs
Materials & Manufacturing Expertise:
- Wood (millwork, veneers, solids)
- Metal (tubing, sheet, cast) Glass
- Acrylic
- Resin
- Lighting Systems
- Upholstery
- Soft Goods/Textiles
- Packaging
- Signage Systems
- Graphic Production (CMYK/RGB/Sublimation)
- Injection-Molded Plastics
- 3D Printed Components
- Hardware
- Paint, Laminate & Solid Surface Materials
Ability to move from independent contributor to strategic manager or director and manage-up information accordingly.
Product development
Plastic, glass, mannequins, fiber, past3er, alloy, metal, cast iron, mannequin (hiding places incisde), fiber product design (polyester wearing looming/ broad loom - over under - heat cut loom - cast iron rhinos, mannequin design, body design
Visual merchandising
Using knowledge of product design to design fixture for 3x, 2x, 1x and other size categories.
Seasonal Guides:
Authored/co-authored “how to” playbook manuals with seasonal break down of concept direction and execution milestones.
- Extensive experience with Brand Guides: Tommy Hilfiger Jeans, Tommy Hilfiger Children’s, Dickies, Girbaud, Ecko Unlimited, Michael Michael Kors, Calvin Klein, Walmart lockbox, Starbucks, PRPS, and Lacoste Underwear.
International/National Franchise + Licensee/Licensor Development
- Global retail marketing strategy and brand storytelling
- Global rollout and localization strategy (global factories list)
Direct Management of Retail Concept Design National/International:
Tommy Hilfiger Children’s (Boy: 8-20, 4-7, Girl: 4-6x, 7-16, Toddler Girl/Boy, Layette) I Tommy Hilfiger Jeans (Missy, Men’s) Calvin Klein Jeans (Men’s, Women’s, Plus) I Calvin Klein Underwear (Men’s, Women’s) I Marithe + Francois Girbaud (Ladies, Men’s) I PRPS I Michael Michael Kors (Handbags, Women’s, Men’s) I Kate Spade Bedding I Ecko Unlimited (Men’s, Ladies) I Phat Farm I Baby Phat I Akademiks (Men’s, Ladies) I Dickies (Men’s, Ladies) I Delta Galil Brands: Lacoste Men’s Underwear, Columbia Men’s Underwear, Kenneth Cole Men’s Underwear
Direct Management of International/National Licensees/Franchisees Retail Concept Design:
Tommy Hilfiger Children’s, Calvin Klein Underwear, Ecko Unlimited, Phat Farm, Baby Phat, Dickies
Indirect Management of International/National Retail Concepts Creation & Consulting:
Juicy Couture I Saks Fifth Avenue I Ann Taylor I Silver Jeans I Buffalo Jeans I Joes Jeans I Walgreens (Revlon, Almay, No. 7, Soap & Glory) I Walmart and Sams Club (Adjustable Lockbox, Fishing, Tobacco, Pet, Food Refrigeration, Craft, Bakery, Floral) I Goodwill (chrome fixturing, glass caseline, BOH supply items) I AAFES I Starbucks Grocery Kiosk I SEARS SR3 Concept Development I Dry Bar I Eddie Bauer I UFC I
Manufacturing and Fixture Vendor Management:
Internationally Audit: Site Compliance, Carb Compliance, Process Management, ISO9000,QC, Safety Protocol Process
Fixturing Manufacturing: Site Visit/duration in 30+ locations in USA/Canada, as well as 10+ in Taiwan, China, Hong Kong, Singapore. (Many factories (past incl) OSF, IDX, VDI, Icon, Sajo, Daniel Demarco, Art Italia, MG Concepts, Triad, Triangle, Pacific Northern, Vira, PSF, Rodgers Wade, Grand + Benedicts, among others)
Collateral Manufacturing: Site Visit/duration in 30+ locations in Turkey, India, China, Hong Kong, Seoul, Taiwan, Egypt.
Print Manufacturing: USA, Canada, Hong Kong, China, Taiwan, India. (CMYK/RGB)
Product & Category Experience:
- Apparel (Men’s, Women’s, Kids)
- Accessories
- Footwear
- Intimates
- Home Goods
- Furniture
- Sporting Goods (including fishing pole display)
- Cosmetics & Beauty
- Grocery & CPG
- Electronics
- Hospitality Fixtures
- POP/POS Systems
- Food Services - Back of House Equipment - Seasonal Displays
- Omnichannel Merchandising
- Brand Environments
Project Management & Rollout Execution
- International production oversight and scheduling
- Vendor sourcing, procurement, and RFP management
- Budget management and launch tracking
- Sales Support
Project and Process Management: Execution focused with ability to direct and manage creative operational process from concept to final mile; including kit of parts. Steps included creation of global workback timeline, prototype plan, vendor management, seamless communication with internal/external partners, and creating structure with effective communication. Experience leading team of CAD artists, store planning team and project managers.
- Extensive Experience in creating and managing project schedules, leading project status meetings, creating workback schedules with project dates, detailed project record keeping, managing multiple budgets and multiple projects, while collaborating with/keeping key personnel informed/updated, accountable, and continually focusing on next steps. Industry experiences managing multiple vendors/programs, kickoff/briefing meeting, and on-budget program success.
Retail Development
COMMUNICATION + CATEGORIES
Communication: Collaborate and communicate internally/externally on scalable retail concepts from inception to ongoing updates by establishing timeline roadmap and open communication systems internally/externally.
- Extensive experience in Database Creation; Sharepoints, Smartsheets etc. RFI/RFP creation/management within Ariba, Coupa, Oracle. CRM experience: Salesforce and others, Microsoft suite products. Personally use Mac system; extensive experience on PC
- Extensive communication experience in below categories:
- Vendor (Contractor, Fixture Manufacturer, Collateral Manufacturer, Agency, Logistics firm, Installer, 3rd party Company)
- Retail Operations (Merchants, Regional Managers, Store-line operations, Visual, Store Planning, Corporate, Special Events, Marketing, Coordinators, Selling specialists and Work leader)
- Brand (Internal, Licensor, Licensees, Distributors, Franchise, In-house Coordinator program, In-house Retail Stores)
Fiscal: Financial tracking by door, location or bulk delivery for fixed assets/expense and amortization, close collaboration with purchasing and finance departments, and individual projects including costs by location continually rolling up to final budget. Experience with budgets ranging from 300K to 30mm, and pipeline up to 90mm. Sales per Sq Ft/ROI/Analysis.
AI: CHAT GPT, ETC……………….
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CATEGORY EXPERIENCE
Grocery, Security (HABA), Adjustable Lockbox, Handbags (with security cords), Fishing, Fragrance (countertop/locking), Footwear, Eyewear, Headwear, Belts, Accessories, Tobacco, Pet, Food Refrigeration, Jewelry, Craft, Bakery, Floral, F/R
- Soft Goods: Men’s, Women’s, Missy, Plus, Juniors, Petites, Infants, Children’s, Athletic Wear, Designer, Intimates, Luxury.
- Hard Goods: Bedding, Carpeting, Exercise Studio, Hair Salon; Box products of all sizes.
- Cosmetics: Reset and new product development including all HABA categories and POG.
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